12-Month Strategic Marketing Plans

If you aim at nothing you will hit it every time. Zig Ziegler is credited with this quote but we say it all the time. Especially when we’re talking with clients about their marketing goals. That’s why we start almost every engagement with a Strategic Marketing Plan Workshop that sets out a 12-month strategic marketing plan that will prove marketing’s value to your organization.

12-Month Marketing Plan 

What you get from us

We help you build the roadmap and identify the skills gaps. Then we fully integrate with your team to fill those gaps.

12-Month Plan

A prioritized approach to the next 12 months of tactics. With timelines, owners, and execution details attached.


An estimated annual marketing budget of what you’ll spend… and what you’ll get in return.

Clear KPIs

A clear estimate on the number of leads, conversions, and other KPIs needed to support revenue goals.


A full SEO/keyword audit and editorial suggestions for the next year. 

Our Process

How we get you there

Step 1

Identify your vision and focus areas

To get strong results, you have to know where you’re going. So we start with identifying what your organization wants to become, the areas of your business that you must grow to get you there, and where marketing can step in to help. 

Step 2

Create strong, actionable metrics

We’re only as good to you, as the goals that we crush. But for marketing to grow your business, the right key performance indicators must be chosen. We choose KPIs that will directly tie to revenue growth and organizational success. That way you can see how valuable your marketing efforts are.

Step 3

Create a full year of marketing tactics

You get a 12-month marketing plan that clearly lays out which tactics will help you grow, in order of priority. These tactics have timelines, owners, and details on how to execute them. So there isn’t any question on what the next steps to growth are.

Step 4

Content Planning and SEO

Stop second-guessing what to write about. After SEO & keyword research is done, you get content recommendations for the next year. Then you can confidently write on topics your audience is searching for the answers to.

Step 5

ROMI Funnel

Website visits and social media shares are great… but marketing has to generate leads that your sales team can turn into revenue. We give you a baseline target of leads, conversations, and deals that are needed to make marketing efforts worth it. That way you can justify your marketing spend.

Client Testimonials

What others say

We have worked with other marketing firms – 1 Bold Step is by far the best value we have seen. If you are looking for the best, search no more.

MikE Schipper

CEO, InsITe Business Solutions

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