12-Month Strategic Marketing Plans

If you aim at nothing you will hit it every time. Zig Ziegler is credited with this quote but we say it all the time when we’re talking with clients about their marketing goals. That’s why we start almost every engagement with a Strategic Marketing Plan Workshop that sets out a 12-month strategic marketing plan that will prove marketing’s value to your organization.

12-Month Marketing Plan 

What you get from us

We help you build the roadmap and identify the skills gaps. Then we fully integrate with your team to fill those gaps.

12-Month Plan

A prioritized approach to the next 12 months of tactics. With timelines, owners, and execution details attached.


An estimated annual marketing budget of what you’ll spend… and what you’ll get in return.

Clear KPIs

A clear estimate on the number of leads, conversions, and other KPIs needed to support revenue goals.


A full SEO/keyword audit and editorial suggestions for the next year. 

Our Process

How we get you there

Step 1

Identify your vision and focus areas

To get strong results, you have to know where you’re going. So we start with identifying what your organization wants to become, the areas of your business that you must grow to get you there, and where marketing can step in to help. 

Step 2

Create strong, actionable metrics

We’re only as good to you, as the goals that we crush. But for marketing to grow your business the right key performance indicators must be chosen. We choose KPIs that will directly tie to revenue growth and organizational success. That way you can see how valuable your marketing efforts are.

Step 3

Create a full year of marketing tactics

You get a 12-month marketing plan that clearly lays out which tactics will help you grow in order of priority. These tactics have timelines, owners, and details on how to execute. So there isn’t any question on what the next steps to growth are.

Step 4

Content Planning and SEO

Stop second-guessing what to write about. After SEO & keyword research is done, you get content recommendations for the next year. Then you can confidently write on topics your audience is searching for the answers to.

Step 5

ROMI Funnel

Website visits and social media shares are great… but marketing has to generate leads that your sales team can turn into revenue. We give you a baseline target of leads, conversations, and deals that are needed to make marketing efforts worth it. That way you can justify your marketing spend.

Client Testimonials

What others say

We have worked with other marketing firms – 1 Bold Step is by far the best value we have seen. If you are looking for the best, search no more.

Miek Schipper

CEO, InsITe Business Solutions

We’ve got answers!

Frequently Asked Questions

What positions will you fractionally fill for our team?

We can fill a wide range of positions like: CMO, Director of Marketing, Digital Marketing Manager, Content Creator, SEO Specialist, Sales Consultant, Sales Manager, Systems Admin, and HubSpot Admin.

What is your average ROI for your clients?

For first-year clients, we expect to see a 2.5x return on marketing investment. For second and third-year clients, that average should grow between 4-6x your marketing spend.

What will the first 30 days of work look like?

In the first 30 days, we will spend a significant amount of time implementing and aligning marketing processes and systems – making sure that we don’t run into system errors throughout the year. We will also set up reporting dashboards, and get started on your highest-priority items. You should meet with us 2-4 times the first month and biweekly following.

What if we already have a strategic marketing plan?

Although we urge all of our clients to build a strategic plan with us, we are happy to get involved with what you already have and help you execute. We are an extension of your organization. Not a replacement.

But we strongly recommend it! A team that gets to weigh in will also buy in to the plan. And our plans are aligned with the overall business strategy, making marketing efforts more strategic too.

Can I hire you just to create content?

You sure can! We develop and execute on editorial calendars and content for clients across a range of industries and markets.

However, we believe everything we do has to be aligned with your organization’s strategic goals. We can create content, but we’ll recommend time up front to make sure that you’ve optimized your SEO so that the content hits the mark

How many hours a month will I need you?

Our time with your organization will be based on your company’s goals, the marketing plan, and the time needed to accomplish it. The bigger the goal, the more time you will need us. But we can dial the marketing up and down to fit your needs.

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