The Lean Transformation of Marketing
We believe that sales and marketing can be more efficient. So we apply LEAN principles to create systems, order, and accountability that generate demand, increase sales, and prove return on marketing investment.
3 steps to our powerful process
Step 1
Align
Marketing goals should directly support your company goals. They should be clear and measurable.
Step 2
Enable
Put the right people in the right roles doing the right things with the right systems to enable sales and generate revenue.
Step 3
Improve
Measure to manage. Test, tweak, and test again.
Our Bold Promises
Here’s how we are different
The 1 Bold Step approach ensures that we have the right people, doing the right things, for the right reasons.
30 Day no cause, out clause
We offer a 30-day no-cause, out-clause on all of our retained and long-term work. If it’s not working for you, then it’s not working for us.
Flexible skillsets for changing needs
Most companies don’t need a fully staffed marketing team. When working with us, you’ll get access to the team you need, as they are needed.
Work first. Invoice second.
Our retained teams get paid at the end of the month, so you see the value we add first.
How we get there
Taking marketing from “Overhead” to “Value Add”
Strategic Marketing Plans
You get 12 months of marketing tactics and clear KPIs that are directly related to growing your business.
Fractional Marketing Team
We become your marketing team at a fraction of the cost — providing you with specialists to handle marketing where you have gaps.
Revenue Operations
Align your operational functions, sales, marketing, and customer service teams.
Other consultants make recommendations and leave the rest up to you. 1 Bold Step recommends, helps your team execute the plan, and fills the gaps to get the work done.
Ready To Grow?
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See how 1 Bold Step can help you drive predictable revenue growth for your business.