The Lean Transformation of Marketing

We believe that sales and marketing can be more efficient. So we apply LEAN principles to create systems, order, and accountability that generate demand, increase sales, and prove return on marketing investment.

3 steps to our powerful process

Step 1

Align

Marketing goals should directly support your company goals. They should be clear and measurable.

Step 2

Enable

Put the right people in the right roles doing the right things with the right systems to enable sales and generate revenue.

Step 3

Improve

Measure to manage. Test, tweak, and test again.

Our Bold Promises

Here’s how we are different

The 1 Bold Step approach ensures that we have the right people, doing the right things, for the right reasons. 

30 Day no cause, out clause

We offer a 30-day no-cause, out-clause on all of our retained and long-term work. If it’s not working for you, then it’s not working for us.

Flexible skillsets for changing needs

Most companies don’t need a fully staffed marketing team. When working with us, you’ll get access to the team you need, as they are needed.

Work first. Invoice second.

Our retained teams get paid at the end of the month, so you see the value we add first.

How we get there

Taking marketing from “Overhead” to “Value Add” 

Strategic Marketing Plans

You get 12 months of marketing tactics and clear KPIs that are directly related to growing your business. 

Fractional Marketing Team

We become your marketing team at a fraction of the cost — providing you with specialists to handle marketing where you have gaps.

Revenue Operations

Align your operational functions, sales, marketing, and customer service teams.

HubSpot Management

We make sure HubSpot will help you manage and nurture leads, then convert those leads into customers.

Other consultants make recommendations and leave the rest up to you. 1 Bold Step recommends, helps your team execute the plan, and fills the gaps to get the work done.

Jon Faber

CEO, Envoy

We’ve got answers!

Frequently Asked Questions

What positions will you fractionally fill for our team?

We can fill a wide range of positions like: CMO, Director of Marketing, Digital Marketing Manager, Content Creator, SEO Specialist, Sales Consultant, Sales Manager, Systems Admin, and HubSpot Admin.

What is your average ROI for your clients?

For first-year clients, we expect to see a 2.5x return on marketing investment. For second and third-year clients, that average should grow between 4-6x your marketing spend.

What will the first 30 days of work look like?

In the first 30 days, we will spend a significant amount of time implementing and aligning marketing processes and systems – making sure that we don’t run into system errors throughout the year. We will also set up reporting dashboards, and get started on your highest-priority items. You should meet with us 2-4 times the first month and biweekly following.

What if we already have a strategic marketing plan?

Although we urge all of our clients to build a strategic plan with us, we are happy to get involved with what you already have and help you execute. We are an extension of your organization. Not a replacement.

But we strongly recommend it! A team that gets to weigh in will also buy in to the plan. And our plans are aligned with the overall business strategy, making marketing efforts more strategic too.

Can I hire you just to create content?

You sure can! We develop and execute on editorial calendars and content for clients across a range of industries and markets.

However, we believe everything we do has to be aligned with your organization’s strategic goals. We can create content, but we’ll recommend time up front to make sure that you’ve optimized your SEO so that the content hits the mark

How many hours a month will I need you?

Our time with your organization will be based on your company’s goals, the marketing plan, and the time needed to accomplish it. The bigger the goal, the more time you will need us. But we can dial the marketing up and down to fit your needs.

Ready To Grow?

Book Your Free

Marketing Audit

See how 1 Bold Step can help you drive predictable revenue growth.