Take a Bold Step Toward
More Leads and Higher Revenue
We are an Agency Focused on Helping You Build a Sales & Marketing Machine
When was the last time you evaluated your sales and marketing operations? Is it optimized to get you more customers? It’s time to take a detailed look at your current roles, people, processes, and systems.
Whether you are launching a new product, creating a new plan, or aligning your organization, sales and marketing should always coordinate with your organization’s strategic goals while getting more customers.
Creating demand is what gets you new customers and more sales. That’s why good marketing is value-add, not overhead. Is your inbound and outbound marketing all that it can be?
We Don’t Do Pretty – We Do Strategy & Operations
In the simplest terms, we provide you with sales and marketing strategy and operations support.
This usually starts with an understanding of your overall company goals to ensure that our agency will be working on the right things. Acting as an extension of your company (onsite or virtually), we help create systems, order, and accountability with a focus on increasing sales and proving return on marketing investment.
We don’t do pretty – so don’t ask us about your logo or that shade of orange on your website, but we will tell you which campaign performed and which types of future customers you should go after. We will turn your sales and marketing into a machine by implementing the latest in automation and analytics while testing campaign effectiveness. We’re operationalizing sales and marketing by putting it through a lean transformation process.
We are a certified Hubspot Platinum Partner
Educate, nurture, increase your revenue, and keep your business growing!
A Few of Our Clients
We knew we needed some support to bring a new product to market, but weren’t sure of exactly what was needed. 1 Bold Step assessed our personnel and systems and created a proposal that complemented our team, skills, and approach. They became an extension of our team and when requirements changed, they changed with us. Other consultants make recommendations and leave the rest up to you. 1 Bold Step recommends, helps your team execute the plan, and fills the gaps to get the work done.
1 Bold Step has “stepped” right into our organization and serves as our COO/Integrator, Marketing Director and Digital Marketing Specialist. We get the expertise of three marketing professionals for a fraction of the cost of hiring employees! From leading our annual strategic planning session and team huddles to creating an annual marketing plan, to project managing our new portal and website, and executing our digital marketing plan, they are a valuable member of our team. We’re excited to see where we go next; together.
Munson Healthcare recently expanded through the acquisition of numerous hospitals in Northern Michigan and my marketing team, processes and systems needed to scale to support a much larger organization. 1 Bold Step helped us align marketing with the overall organizational goals, and worked with our team to roll out the changes. Their lean approach to marketing gave us a way to not only visualize the changes inside the department but also helped us communicate our value to other constituents and the executive team.