Revenue Operations

RevOps, short for Revenue Operations, is the operational and systematic alignment of your sales, marketing, and customer service teams. A strong correlation has been found between sustainable revenue growth and breaking down the silos that typically exist between these departments.

Revenue Operations

Why is RevOps Important?

Companies spend an average of 57% of their total expenses on new customer acquisition. That includes sales expenses, overhead, marketing, personnel, advertising, etc. And this spend typically influences top-line revenue by 1-2X. What most companies are missing is an investment in the alignment between sales and marketing from a data, tech stack, and processes perspective. When alignment is achieved, expenses in those categories result in a 4-6x impact on revenue!

End-to-End Revenue Assessment

Our team conducts a thorough assessment of your entire revenue cycle from marketing to sales to customer success. This includes your goals, strategy, team structure, roles, processes, tech stack, playbooks, and more. You’ll receive a detailed action plan with our recommendations and guidance.

Sales Process Design & Documentation

We’ll audit your current sales strategy and process and work with you to create a new one that maps to your buyer’s journey. Our team will systemize the process in your CRM, as well as help document it through the creation of sales playbooks and templates.

Pipeline Acceleration

In the words of Mike Tyson, “Everyone has a plan until they get punched in the face.” With marketing conditions and buyer behavior constantly changing, what works in your sales process today may not work tomorrow. Being able to meticulously track conversions within your sales process allows you to quickly pivot strategies to accelerate deals through your funnel (that means sell more).

CRM Optimization

Properly utilizing your CRM makes all the difference in having a healthy RevOps practice. We establish best practices while enabling your team to follow them. The result is complete visibility into the entire revenue cycle.

Fractional Sales Operations

Sales operations focuses on improving the efficiency and productivity of your sales team by taking data-proven actions, ultimately leading to increased revenue and less time on non-revenue generating activities. Simply put, it takes everything not related to selling away from your sales team and gives them the data and tools needed to hit their revenue targets.

Sales Structure & Compensation Strategy

The best systems and processes can only get you so far if you don’t have the right butts in the right seats. This is equal parts team structure, role definition, and compensation strategy. Whether your goals are related to new revenue growth, expansion, retention, or all of the above, we’ll ensure that your team is built to hit them.

Any of these sound familiar?

Indicators You Might Need RevOps

.You can’t accurately forecast revenue. 

You cannot tell which marketing efforts are directly resulting in revenue. Your revenue is not directly attributable to marketing efforts.

Your marketing, sales, and customer success teams work in silos.

Your marketing & sales teams aren’t completely aligned.

You lack data-proven clarity on why deals aren’t closing.

Your sales people are consumed by non-revenue generating tasks.

The only way you can grow is by hiring more sales reps.

Find out more

Download our RevOps Revolution Presentation

Words of early adopters

Here’s what successful RevOps looks like

It helps us make better decisions using real data

We’ve been able to deliver more revenue per salesperson

Our sales and marketing team have a transparent and healthy relationship; increasing deal velocity and our win rates

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See how 1 Bold Step can help you drive predictable revenue growth for your business.