RevOps is a combination of revenue and operations that results in alignment of operational functions and the sales, marketing, and customer service teams. A strong correlation has been found between those who make sure revenue data was available across departments and overall revenue growth.
See the Whole Picture
Take Down the Silos
If you’re not seeing the whole picture when it comes to your revenue, it’s likely because your revenue data or processes are siloed within these 3 departments:
Revenue data enables a full understanding of what’s working and what’s not. We believe that there are two key components in setting up a RevOps practice: a complete Tech Stack and holistic goal setting that spans the different departments.
Are your systems disconnected? Does the data live in too many places, making it impossible to see the full customer experience? Where is the friction in your revenue operations?
Why is RevOps Important?
Companies spend an average of 57% of their expenses on customer acquisition. That includes sales expenses, overhead, marketing, personnel, advertising, etc. And this spend typically influences top-line revenue by 1-2X. What most companies are missing is an investment in monetization and retention. Expenses in those categories result in a 4-6x impact on revenue!
Not sure where to start? Set your unified KPIs:
Improve the overall % of closed-won deals.
See an increase in Annual Recurring Revenue.
Keep clients for longer, and improve your customer lifetime value.
Improve the opportunity for selling your full-service offering to your clients.
Any of these sound familiar?
Indicators You Might Need RevOps
New customers don't stay
Your paid digital advertising does increase revenue. It does bring in new people. But those new customers don’t become repeat customers.
Customers that cost too much
Your best salespeople find customers, but those clients turn out to need so much service and support that they end up costing you.
Your services are underutilized
Too many of your customers don’t take you up on your full service offering. There is more you could do for them, and you’re leaving money on the table.
Words of early adopters
Here’s what successful RevOps looks like
It helps us make better decisions using real data
We’ve been able to deliver more revenue per salesperson
Our sales and marketing team have a transparent and healthy relationship; increasing deal velocity and our win rates
How 1 Bold Step Does RevOps
We take a deep dive into your data and technology, people and roles, and your processes, specifically as they relate to marketing, sales, and service.
We primarily use HubSpot, but have also managed integrations with other CRMs and platforms to pull the revenue data into one place. Our RevOps machine includes org charts, sales process mapping, cascading departmental communications and alignment, SOPs and SLAs… all the documentation you need to keep growing.
Measure & Optimize
We’ll create the dashboards you need and set the meeting cadence (weekly, monthly, quarterly, and annually) to keep everyone on the same page and rowing in the same direction.
We create a strategic RevOps plan that aligns with your existing business plan. This includes a full annual marketing plan with SEO/keyword analysis, a demand generation/ROI funnel, priorities, timeline, ownership, and budget estimate.
You are free to take our work and run with it, but we’re also set up to complement your team with our fractional marketing services. We do A LOT here! Things like pipeline management, forecasting, sales training, CRM/Automation, sales enablement, USP development, Brand Story, persona development, demand generation, inbound and outbound marketing, collateral, website, social media management, buyer and customer journey mapping, sales playbook creation, content strategy, go to market planning and more…
Ready To Grow?
Get Your Free
Online RevOps Assessment
See how 1 Bold Step can help you drive predictable revenue growth for your business.