Account Executive & Brand Strategy Director
Caleb is obsessed with stories. He believes a good story can captivate an audience. But a great story can compel them to take action.
Caleb began his career as a journalist in Australia before trading in the newsroom for a marketing agency. Since then he’s helped a range of companies — in both the B2C and B2B spaces — create effective marketing campaigns by leveraging the power of story.
As Account Executive for 1 Bold Step, Caleb operates much like a conductor — crafting a cohesive plan to help clients reach their business goals, then orchestrating their team to carry out that vision. Highly motivated and obsessed with results, he is passionate about helping clients feel the value great marketing can have on their bottom line.
Caleb has a Bachelor’s degree in Journalism and a Bachelor’s degree in International Relations from the University of South Australia.
Rhetoric: The Art of Persuasive Writing, HarvardX
Copywriting and Product Messaging, CXL
Landing Page Optimization, CXL
Content Marketing, SEMrush
Keyword Research, SEMrush
Competitor Analysis, SEMrush
Advanced Google Analytics, Google Analytics Academy