Account Executive

Rachel Rivers

Rachel’s journey into marketing began with cherished moments spent alongside her grandfather in his motorcycle restoration business, igniting a lifelong passion for entrepreneurship. With an unwavering commitment to empowering small to medium businesses through strategic marketing initiatives, Rachel consistently delivers impactful results.

Driven by a constant curiosity and a relentless pursuit of excellence, Rachel has traversed a diverse career path, honing her skills across various roles including sales engineering, product ownership, and go-to-market strategy for companies like X-Rite|Pantone and Canon. Most recently, her tenure directing the marketing services team at TrailerCentral from 2017 to 2024 exemplifies her ability to drive growth and innovation for her clients.

As an Account Executive for 1 Bold Step, Rachel manages the marketing needs of a diverse client base, developing and executing their strategic plan with a relentless focus on generating a return on their marketing investment.
When she’s not in the conference room, Rachel finds inspiration in the great outdoors. An avid camper and hiker, she delights in exploring Michigan’s breathtaking Upper Peninsula with her children. Indoors, she channels her creativity through a love for art and some pretty good cooking.