12-month+ Strategic Growth Plans
If you aim at nothing, you will hit it every time. Zig Ziegler is credited with this quote, but we say it all the time. Especially when we’re talking with clients about their marketing and sales goals. That’s why we start almost every engagement with a Growth Workshop that sets out a 12-month strategic growth plan that will prove marketing’s value to your organization.
12-Month+ Growth Plan
What you get from us
We help you build the roadmap and identify the skills gaps. Then we fully integrate with your team to fill those gaps.
12-Month+ Plan
A prioritized approach to the next 12 months of tactics. With timelines, owners, and execution details attached.
Budget
An estimated annual budget of what you’ll spend… and what you’ll get in return.
Clear KPIs
A clear estimate on the number of leads, conversions, and other KPIs needed to support revenue goals.
SEO/Content
A full SEO/keyword audit and editorial suggestions for the next year.
Our Process
How we get you there
Step 1
Identify your targets and focus areas
To get strong results, you have to know where you’re going. So we start with identifying what your organization wants to become, the areas of your business that you must grow to get you there, and where people, processes, and systems can step in to help.
Step 2
Create strong, actionable metrics
We’re only as good to you, as the goals that we crush. But for us to grow your business, the right key performance indicators must be chosen. We choose KPIs that will directly tie to revenue growth and organizational success.
Step 3
Create a full year of tactics
You get a 12-month plan that clearly lays out which tactics will help you grow, in order of priority. These tactics have timelines, owners, and details on how to execute them. So there isn’t any question on what the next steps to growth are.
Step 4
Content Planning and SEO
Stop second-guessing what to write about. After SEO & keyword research is done, you get content recommendations for the next year. Then you can confidently write on topics your audience is searching for the answers to.
Step 5
ROMI Funnel
Website visits and social media shares are great… but we have to generate leads that your sales team can turn into revenue. We give you a baseline target of leads, conversations, and deals that are needed to make the team’s efforts worth it. That way, you can justify your spend.