Digital Campaign Manager

Zach Favreau

Zack gets excited about connecting dots that others might miss. Give him a complex marketing challenge and a cup of coffee, and he’ll map out patterns and possibilities that transform tough problems into “aha!” moments.

Coming to 1 Bold Step with a background in marketing strategy and research, Zack blends head and heart in everything he does. As a Digital Campaign Manager, he’s the guy who geeks out over data one minute and brainstorms creative solutions the next. His secret? He’s genuinely curious about how things work and loves nothing more than turning “what if?” into “here’s how.”

When he’s not crafting campaigns or diving into analytics, you’ll find him exploring Michigan trails with his wife Emily and their Bernese Mountain Dog, Ollie, waxing poetic about the finer points of breakfast foods (banana bread French toast will change your life!), or buried in a good book. 

With a Master’s from Bethel Seminary and a Psychology degree from Michigan State University, Zack sees marketing differently than most—it’s not just about the numbers or the creative, it’s about understanding what makes people tick and using that insight to create campaigns that actually mean something.