Caleb Radford

Senior Account Executive

Caleb is obsessed with stories. He believes a good story can captivate an audience. But a great story can compel them to take action.

Caleb began his career as a journalist in Australia before trading in the newsroom for a marketing agency. Since then he’s helped a range of companies — in both the B2C and B2B spaces — create effective marketing campaigns by leveraging the power of story.

As Account Executive for 1 Bold Step, Caleb operates much like a conductor — crafting a cohesive plan to help clients reach their business goals, then orchestrating their team to carry out that vision. Highly motivated and obsessed with results, he is passionate about helping clients feel the value great marketing can have on their bottom line. 

Caleb has a Bachelor’s degree in Journalism and a Bachelor’s degree in International Relations from the University of South Australia.

Certifications

Rhetoric: The Art of Persuasive Writing, HarvardX

Copywriting and Product Messaging, CXL

Landing Page Optimization, CXL

Content Marketing, SEMrush

Keyword Research, SEMrush

Competitor Analysis, SEMrush

Advanced Google Analytics, Google Analytics Academy

The Rest Of Our Team

Steve Frazee

Marketing Consultant